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Episode 19: Emails that get results

Decoding Sales

00:00

Is There a Capacity for Cognitive Load?

The capacity for cognitive load is very small on a per interaction basis, because there's so much going on. If you can lighten the cognitive load of people, you're doing them a great service. You also have power dynamic element here and you see it with imagining communicating with an executive or a potential prospect. It does make sense that you do the work for them.

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