The Future of Media, Explained - from Press Gazette cover image

What we learned in 2024 about the business of news

The Future of Media, Explained - from Press Gazette

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Skepticism Towards Generative AI in Search Engines

This chapter explores the doubts consumers have about generative AI search engines, highlighting personal experiences with AI-generated summaries. It raises questions about user loyalty to familiar platforms like Google and whether there is a genuine desire for innovation in search technology.

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