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#54: The Boutique Approach to Taking on the Big Box Stores

That Will Never Work

CHAPTER

I'd Love to Own an Online Piece

Mark Ford: I'd love to own an online piece too, that's very successful. But if i had to choose between the two, unless you told me one was going to wake make wayh more money than i'd choose that one. You do need to have retail prices to succeed at retail, but you're able to pay that off with this unique selection and with the service. That's a great formula. If you can be clever about ways to scale those things without losing sight of what are the things that someone can't get on line and can't get at nordstrom's, i think you've got a lot of opportunity there. And it's not like amant aust

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