IKEA
Acquired
00:00
IKEA's U.S. Launch: Marketing and Adaptation
This chapter explores IKEA's innovative marketing strategies during its 1985 U.S. launch, including a memorable advertising campaign that resonated with American consumers. It discusses the challenges IKEA faced in catering to American preferences, the successes of a Seattle franchised store, and the company's ongoing efforts to streamline operations. The narrative also reflects on key leadership moments and IKEA's expansion into Asian markets, illustrating its growth into a global retail powerhouse.
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