
356: Former Bain & Company Director Michael Farmer — Differences Between McKinsey, Bain and BCG, Strategy Consulting, Helping Ad Agencies and Their Clients Navigate the Changes in the Media Landscape, Transformation of a Creative Ad Agency (Huge)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How to Make More Money in the Advertising Industry
Michael Wolraich started his own strategy consulting firm after being bought by WPP in 1992. His first client, which had none of the data that we needed, gave him the foundation to create a strategy consulting firm for ad agencies," he says. "It's just, I followed my head and my heart and took the paths that were offered"
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