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Hallyu: How the Korean Wave Is Sweeping Global Culture

The Business of Fashion Podcast

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Irene Is Good Brand - What's Your Ecosystem?

Irene: "My ecosystem is just my lifestyle. I think everything that I've been able to share with the world is something that I grew up with" Rosely talks about this phenomenon of really localized cultural expertise being very thoughtfully channeled abroad. Irene, who should we be looking at as coolest Korean kids? You said BTS makes headlines all over the world. Can you give us an idea of what you think is particularly exciting?

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