I encourage people, definitely, to cultivate them for a couple of reasons. One is that it is a way to cultivate new skills in a very low risk environment. It's also useful because it is an insurance policy for yourself. I mean, god forbid if, you know, hat the company lays people off, or the company collapse,. You've been cultivating something all along that may well be able to be turned into a full time venture. That always useful. In fact, in my book, my first book, reinvincing you, i profile this woman named patricia. She was a hairdresser in downtown san francisco who started out doing public speaking as a side

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