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3min chapter
Greeting Cards (Replay)
The Economics of Everyday Things
Design Trends and Market Strategies in the Greeting Card Industry
This chapter delves into the dynamics of the greeting card industry, highlighting the contrasting approaches of smaller companies relying on intuition and larger firms like Hallmark that leverage extensive market research. It examines how trend tracking among younger demographics shapes design choices and poses challenges for smaller businesses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode