Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
The Importance of Currency in Agencies
"I think one of the challenges for agencies is what currency is celebrated internally," he says. "If they valued, you know, lateral solutions to problems or celebrating diet... then that would change." He once invited Tesco's director of drinks and asked him: How are you going to get me promoted? It transformed their relationship - but most people thought it was a bit arrogant.
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