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Communicating Across Channels with Daniel Incandela, CMO of Cordial

The Next CMO

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How to Be a Successful CMO

I think we have a solid messaging and brand strategy. We have a really good product marketing team that's aligned with the new product vision. So things I think about but don't really need to because I have great leaders there. It really comes down to the ops and the demand gen side, which we're in the middle of. This is really about building out a scalable function that can live on for years,. focusing on the infrastructure and the right decisions now.

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