The Ja Experience in Memphis With Chris Vernon, MLB’s Future With Joe House, and Fanatics CEO Michael Rubin on Changing Sports Fans
The Bill Simmons Podcast
The Surge of Merchandise Sales: A Super Bowl Case Study
This chapter examines how a Super Bowl victory for the Cincinnati Bengals could lead to a surge in merchandise sales, transforming fan engagement for a previously struggling team. It also discusses the challenges and innovations needed to effectively respond to this newfound consumer demand in the sports merchandise market.
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