The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter revisits an insightful conversation on implicit testing and its impact on marketing strategies. It explores how subconscious biases shape consumer behavior and the importance of understanding true emotional responses over stated preferences.

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