Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)

Hey {First Name}, An Insider's Guide to Outbound Sales

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Is Cold Email a Cold Negotiation Tool?

"I think that they guess people are new or well, a different way to think about cold outreach," he says. "If you can buy into the idea that you'll pay for performance, then I can tell you how I'm going to perform and we can negotiate that." He learned this when he was in the financial services business,. but it comes across an email also. You have to address them equal or higher than them.

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