Two sided market places allow value to be exchanged between two parties that wouldn't be able to exchange that value in the same way or the same scale if you didn't exist. Apple and microsoft both have two sided market places within their business, mainly in the way of their ap stores. Businesses with network effects are generally winner take all markets, which means that finishing second as a two sided market place is generally a recipe for failure.
I sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 responses later, I'm running some of your ideas through the gauntlet and walking you through how I analyze and form business ideas.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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