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How can consulting firms solve “the value problem”?

The Future of the Firm

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Is Bidding to Deliver the Technology Work a Good Idea?

I think that really then comes back to, you know, living within the purpose of your organization. Because if you start serving clients outside of your own purpose, you start breaking that trust down very quickly. And it's a bit of old firm that saysif we don't believe you're going to get what you really want out of this, therefore, we're not going to do that work. We'll decline to bid because we just don't think it can deliver the value you're looking to achieve. i often hear from clients, you those, i thel, moments of truth that really do build trust, where no conselt says no to the offer of work.

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