The Chameleon CFO: Adapting for Growth with John Glasgow, CEO & CFO at Campfire
CFO Weekly
00:00
Which financial signals shape product priorities
John highlights LTV:CAC, payback, cohort waterfalls and market depth as decisive product signals.
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Transcript
Episode notes
In this episode of CFO Weekly, John Glasgow, CEO & CFO at Campfire, joins Megan Weis to explore how modern CFOs can balance financial discipline with product innovation while operating in dual leadership roles. John brings unique insights from his distinguished career holding finance leadership positions at prominent companies like Bill.com and Adobe, where he mastered the intersection of financial strategy and product development.
With his extensive background spanning corporate finance, mergers and acquisitions, business development, and pricing strategy, John shares how finance leaders can evolve from transactional gatekeepers to strategic partners who drive cross-functional value. Currently serving as both CEO and CFO at Campfire, John oversees the development of an AI-native ERP platform that helps finance teams automate repetitive work and focus on strategic initiatives, having raised over $100 million primarily from Excel.
What You'll Learn:
- Why CFOs must evolve their focus at each funding stage from seed to Series B and beyond
- How to balance customer-driven product demands with cost discipline for scalable growth
- The critical frameworks for evaluating product priorities through financial signals
- Strategies for building financial infrastructure without overinvesting too early
- How AI and automation enable finance teams to shift from transactional to strategic work
- The importance of cross-functional collaboration in maximizing shareholder value
Learn more about John:
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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie
Check out some of our most recent episodes:
- Driving Value Beyond Finance with Tom McDermott
- Why CFOs Are the Chief Everything Officers with Claire Bramley
- Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
- NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
- What Lights You Up? with Jordan Grumet
- Become a Lean Six Sigma Master Black Belt with William Washington
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