IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
00:00
The Advantages of the Big Screen Over the Small Screen
Despite the network effect, do you think that is a disadvantage, fundamental disadvantage of the medium of linear television? I wouldn't call it a disadvantage. I would call it a unique attribute for digital. When we go to market with Disney Plus Hotstar, we offer targeting as well. So, does targeting distinguish itself as a facet for the medium? Yes. Much in the same way as TV distinguishes itself on the scale of reach and depth of penetration.
Play episode from 25:59
Transcript
