4min chapter

The Next Big Idea cover image

PREPPY: The Surprising Origins of American Style

The Next Big Idea

CHAPTER

The Origins of the Modern Shopping Experience

Brooks Brothers is the oldest continually operating clothing company in America. Henry Brooks, who was a grocer, not a clothier, was part of this wave of retailers to make ready to wear clothes. This was the origins of kind of the modern shopping experience where you could go into a store, try something on and leave with something that day. And so many of the key players from Jay Press to Ralph Lauren are Jewish.

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