The Business of Content with Simon Owens cover image

Inside The LA Times's podcast strategy

The Business of Content with Simon Owens

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Is It Ever Going to Be a Really Scalable Business?

I don't know, like as s is it ever going to be a truly scalable business, or ruleit always be kind of like an extra nice on revenue type of thing? Yes, certainly. It's a game of home runs and and versus singles and doubles, right? So i hear you there. Am, we we'll see. We've had pretty god success thus far. And am so hed all these things, but the bottom can fall out on poccas advertising some day too. But as of right now, it's generating much need of revenue that's allowing am, these journalists to go out and tell these stories in more mersive ways than maybe they would have been

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