Inside Sephora’s Plan To Win At Retail In The Age Of Beauty Influencers
Leadership Next
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Sephora's Evolution in the Beauty Retail Landscape
This chapter examines Sephora's adaptability within the changing beauty retail market, emphasizing the influence of social media on consumer behavior. It highlights generational shifts in beauty attitudes, particularly among Gen Z and Gen Alpha, who favor in-store experiences and prioritize brand authenticity and sustainability. The discussion also addresses the growing significance of educational support from beauty advisors as consumers navigate skincare choices.
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