Fast Food Crisis: McDonald's and Starbucks Strain Under Pressure

This chapter examines the recent stock decline of McDonald's due to an E. coli outbreak linked to slivered onions, which has raised concerns about consumer safety and company reputation. It also addresses Starbucks' Q4 warning regarding disappointing sales, particularly in North America and China, prompting a reevaluation of its growth strategy. Both companies are analyzed within the context of shifting market dynamics and consumer behavior, highlighting the challenges they face and the uncertain future ahead.