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How Amazon leaders Dive Deep with Allon Katz

Think Like Amazon

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Amazon's DID Principle: No Task Is Underlying a Leader

I see these anecdotes as really being key to Amazon's customer obsession, leadership principle and really biasing on it. The last line of the DID principle says no task is beneath a leader. And so there should never be something that needs to get done for the business that a leader shouldn't be willing to do in order to make sure the business is successful.

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