How Much Is Available Programmatically?

The answer on how much is available programmatically really depends on the cohort of streaming services that we're talking about. And so I think it's important to lay out the various categories of streaming services because where they are in the programmatic spectrum varies dramatically. While programmatic is rapidly growing, it still makes up a smaller portion of how those services are monetized. It reminds me a little bit of how there used to be mobile focused reporters at different trade publications or people were just focused on mobile at agencies. Then of course, everything had a mobile component and so it would be weird actually to keep carving it out.