
A Healthtech's Journey Of Finding Product-Market Fit | Kiran Kalakuntla @ Ekincare
Founder Thesis
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Are You Cash Flow Positive?
Saksheer: Our industry is one such where we don't need a lot of capital to be honest. So this most recent round $15 million is essentially growth capital to fund marketing and sales expenses. Once you acquire a customer, that customer is unlikely to switch over. All the data which resides on you is a massive mode. The pain of switching over is extremely high. It's like sales force. When somebody buys sales force, they don't switch because all the data is not sales force. Unless they lose all the standardized structured data, then it takes the risk.
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