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Cross-Cultural Connections: Marketing Strategies for Success in Japan with Anthony Griffin [encore interview]

Business Success Japan

00:00

Cultural Understanding in Marketing

The chapter emphasizes the significance of cultural understanding in marketing, showcasing the impact of small details on success in foreign markets and the risks of relying solely on translation software tools. It delves into Japanese companies' interest in expanding into the US market, highlighting key considerations like geopolitical factors, economic diversification, and the need for investment and localization.

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