Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
The Importance of Ip in Branding
The way people recognize you is essentially through your name and visual identity, any sonic branding you've got. You know, if you didn't have a name, it would be impossible for people to buy from you. It's all contained within it's a name and other identifians. And likeitit that's also a big part of it, right? I mean, it's being able to protect the visual distinctenessf o of your brand, which is an interesting area.
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