Shireen Smith - The new rules of branding, strategy and intellectual property
Let's talk branding
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The Importance of Ip in Branding
The way people recognize you is essentially through your name and visual identity, any sonic branding you've got. You know, if you didn't have a name, it would be impossible for people to buy from you. It's all contained within it's a name and other identifians. And likeitit that's also a big part of it, right? I mean, it's being able to protect the visual distinctenessf o of your brand, which is an interesting area.
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