The Cultural Context and Science of Skin Lightening in Nigeria

Skin-lightening is a multi-billion-dollar industry and impacts many women, and men, around the world. Within the African context, women in Nigeria use skin-whitening products the most: according to the World Health Organization 77% of women use them regularly. The situation is so bad that Nigeria's National Agency for Food and Drug Administration and Control (Nafdac) declared a state of emergency in 2023.

The BBC’s Madina Maishanu has been speaking to a mother who has used skin-whitening products on all six of her children. Madina shares her story, and talks us through the cultural context of why people use these products. We also hear from aesthetician Zainab Bashir about the risks involved with skin-bleaching.

Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Iqra Farooq Producers: Mora Morrison, Maria Clara Montoya and Elena Angelides Video Journalist: Baldeep Chahal Editor: Verity Wilde