Business of HYPE cover image

Samuel Ross of A-COLD-WALL*

Business of HYPE

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Navigating Design Identity

In this chapter, the speaker shares their journey of defining their professional identity within the realms of design and fashion, specifically through their contemporary brand, A Cold Wall. They explore the connection between personal experiences, architectural influences, and the emotional narratives that shape their work, while reflecting on the nuances of brand creation and identity. The discussion provides insights into the complexities of design as both an artistic endeavor and a sustainable business, challenging perceptions of fashion beyond mere aesthetics.

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