AI and the Future of Translation

Join us as we catch up with Jana Krekic, renowned expert in international market expansion, as she shares her latest tips and best practices. In this power-packed episode, Jana discusses the growing relevance of AI in our industry and addresses concerns about its potential threats. She delves into the challenges faced by AI tools when it comes to translating texts and emphasizes the enduring importance of the human touch.
 
Jana emphasizes the crucial role of translations when selling to foreign marketplaces and highlights the significance of translating your main image. Stay ahead of the curve as Jana reveals the trending international Amazon marketplaces and prepare to be intrigued as she unveils her groundbreaking new service, AMOR. Don’t miss this insightful SSP episode that will revolutionize your approach to global expansion!

In episode 463 of the Serious Sellers Podcast, Bradley and Jana discuss: 

• 01:55 – Catching Up With Jana Krekic  
• 03:10 – Is AI A Threat To Jana’s Business?  
• 04:41 – The Problems Of AI Tools With Translating Texts  
• 05:29 – “The Human Touch Is Still Important”  
• 08:24 – You Need Translations When Selling To Foreign Marketplaces  
• 09:41 – Translating Your Main Image Is Important!  
• 12:14 – Trending International Amazon Marketplaces Right Now  
• 14:43 – Difference Between EU Sellers And US Sellers  
• 18:46– Talking About Jana’s New Service – AMOR  
• 24:53 – Having Your Own Website/Domain And Benefits Of SEO  
• 27:35 – Optimize Your Titles For Amazon Mobile  
• 29:37 – Jana’s Healthy Habits And Habits Outside The Grind  
• 30:10 – Include Turkish Keywords In Your Listing’s Backend

► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

Today we talked to the foremost expert in the entire world in international marketplaces, and she’s gonna give us all the latest on what’s the best practices for expanding outside of our home marketplace. How cool is that? Pretty cool, I think.

Bradley Sutton:

Do you wanna see how your listing or maybe competitor’s listing rates as to best practices for listing optimization? Or maybe you wanna compare a group of ASINs or Amazon products to see how they compare to each other. Maybe you wanna see within seconds the top keywords for a single listing or a group of listings. You can do that and more with the Helium 10 Tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And going to the other side of the world today we’ve got Jana back with us. Are you in Serbia right now? Home and Serbia right now?

Jana:

Yes. I’m home in Beltway and Serbia. That’s right.

Bradley Sutton:

Excellent, excellent. Now guys, we’re not gonna go too much into her backstory. I got some notes here from Mhel, our podcast coordinator who looked up when she’s been on the podcast before. So, like her origin story, first time she was ever on the podcast, if you wanted to look it up, go to episode 99. And then she was back again in 229, and then she kind of had like a, a preview episode that she did with her husband Lazar last year you know, before Sell and Scale Summit, and that was 356. But, but now she’s, she’s back here by herself. So kind of like the third time really, the other one kind of didn’t count, but back up for the third time. Jana, how’s, how’s it been going? How’s 2023 been for you so far?

Jana:

2023 has been actually pretty, pretty good. I would say 2022 was not the best year, honestly. And I think a lot of sellers and service providers have been affected by various issues we’ve had the last year. But I kind of feel like this year, like everything is kinda going back to normal at least when it comes to sellers and service providers and software tools and all that. I think it’s been overall a very good year for us.

Bradley Sutton:

Now, lemme ask you just right off the bat here you were on the show last year, but AI wasn’t even a thing last year. I think the, for, for the average person who might be just watching on the sidelines, they might think agencies like yourself translation very human based agency. Like, oh man people like YLT must be scared they’re gonna be irrelevant. Yeah. Because now we can get just AI to do whatever these agencies and listing optimization places and translation places did. But is that the case? Are you, are you having to fire 90% of your staff because now you are irrelevant in 2023? Or what’s the real situation?

Jana:

Well, I mean, I had to disappoint everyone, including Kevin King who approached me at one of the parties in Vegas who was like, Jana, are you, like, are you guys done? And I’m like, well, that’s a great conversation starter, Kevin. So yeah we’re definitely not done. And actually, like, we’ve been working with very big enterprises this year, including Nestle and a lot of their supplement brands like Vital Proteins and Solar Vitamins, Crocs national Geographics. We’ve been just like working with a lot of the very big brands. We kinda focus more on enterprises now. And what we’ve seen is that they still trust us, but I’ve actually, cause I’m really of course interested in that, and that is definitely going to affect the future and also like what we are doing.

Jana:

But just not as of like right now. And five months ago I’ve tested a couple of best Amazon list INTEGRION tools. And at that time, I tested Copy Smith what was it? Percy Copy Monkey Jasper and Power Listing. And none of these tools were great for translation. They were okay when it comes to like the listing creation because all these tools, like all the AI tools are now created to create something outta nothing. And I think they’re great, like for them to get like a topic. And then they have like the whole storytelling is like all up to them, but it comes to translations. The problem was that if I’ve if you were to give the text, like, let’s say not do like a product listing with a title and the bullet and so on, the AI tool would only take certain portions of text and then translate it as it wants and create something completely different that was not in the original listing because this is how AI was programmed to think outside the box and to create completely new content and not to focus and improve the already existing one and to localize it not even like, use the keywords and other things.

Jana:

So I would say that I think the developers are definitely focused on creating something outta nothing and not just like focusing on doing the content improving it, localizing and putting keywords in it. I don’t think they’ve focused on that yet. So that’s why I think you still have like the like the human touch is still very important. And when it comes to translations, it’s still how it was. I mean, you can use Google Translate or you can use gt, but you’re gonna get like a mediocre translation with no localization and no keywords at all. Sometimes, like if you even like asking like, could you use the keywords like from Google, like they would use it, like something that you would get from Google AdWords or like Google Trends, and this is how they would embed them, but this would not be anything that’s like kind of Amazon friendly.

Jana:

And from this point, like us using AI tools would not help us because if we were to use it, we would have to dedicate twice as much time to fix it and to make it like an Amazon style according to that Amazon style guidance, then to create something that would work. So for now we haven’t found something that would help us. Of course, I would wanna integrate as soon as there’s something out there that will make our lives easier and will speed up our work. But for now, AI tools are not focused that much on the translations. I think they’re more into copywriting and just as I said, like doing like articles, PDFs, doing your slides doing bunch of other amazing things. I’m a big fan of ai. I use a lot of prompts and to help myself on like a daily basis and also like create pictures and stuff like that. But when it comes to translation, I would say that it’s still not dead advanced or advanced at all.

Bradley Sutton:

Okay. Now you know, I think you’ve been on here a while. People understand that you do deal with translations, but I think the tendency might be that people think, Hey, yeah what I would need a translation company for and rightfully so, is to, to make my listing, like, Hey, I’m selling in Amazon, Germany, and now I want to go to Amazon USA need to make it in English. And we shouldn’t just use Google Translate, but I was looking at your website today and it’s kind of like, you don’t really realize nowadays how much different things you need translation for. So not only is there the listing, but there’s a plus content, and then there’s the ads like it’s not gone are the days where it’s just, Hey, let’s throw in our you know, just a PPC or targeted keyword and target a product.

Bradley Sutton:

But you’ve got copy that you have to do, like on your sponsored display ads and your sponsored brand ads and your sponsored video ads. You’ve got your brand store, your packaging, chat bots, if you use it follow up emails your website. And I’m, I’m looking at all this stuff. I’m like, oh my goodness. Yeah, there’s like, there’s like a really a lot more involved nowadays when you want to sell in another foreign language marketplace. Which of these is the second most common then when you just say as a the second and third most common after just like, Hey, let, let’s get our listing up on another platform.

Jana:

Yeah. Well, I would say like, when it comes to content, definitely, like the title Bullets A+ Content, it’s the most important one because this is like your content, it represents brand, your products and so on. But main images now that could be localized according to the country you’re selling are very much important. And especially now, like if you go to Amazon, you’ll see that the title is moved to the left. So like they cannot emphasize even more on the main images. And a lot of times these images are left in English and they’re not translated to any other language, which is a very big mistake. Because like we had also like a really great case study where we could trace and follow like the changes that made like big impact, just like putting German language on main images really made a big difference.

Jana:

I think they had 60% increase in conversion and I think like 65% or 70% increase in profit. So that, that was really, really impressive. And they’re like a bunch of other brands that can tell you that, that actually when they change the language or the main image that they kinda like spike the conversions even, even more because I think that a lot of people still don’t speak English. And you know, like the Harvard Business Review says that only 50% of people speak English. So you’re basically targeting every other consumer instead of like every single consumer out there. And just like those main images are very important because sometimes people will not even go through listings if they don’t understand what’s on the main images. If you’re selling beauty products or supplements and people are like, not sure about these ingredients, oh, there’s a grammar error.

Jana:

Well, I’m better not like drink this collagen, I maybe like take another one. Cause I’m not sure if they’re doing a good job. And people will judge your listing, especially in Germany. They’ll judge your listing, I’m sorry, they’ll judge your product according to your listing. And also they had like a brand, it had like fantastic content keywords. And then fifth bullet they said, we’re offering German support 24/7, 365 days a week German support, blah, blah, blah. Local like speakers. And that fifth bullet was full of grammar errors. And then people would be very suspicious about if you are telling the truth in the rest of your listing. And if you are legit, as you say, and also like from all of the international marketplaces, Germany still is the marketplace that gives out the most refund. So you really, really have to be careful about the content and about what you say and how you present your brand and your product, because Germans are very picky. And then when they see something is weird, they might move on to the next listing. You know, that’s something that I’ve noticed. And that happens quite a lot.

Bradley Sutton:

Okay. Interesting. Now, just in, in general you, you have probably the most experience than anybody in the world as far as different marketplaces and every time I’ve, I’ve had you on this show, I’ll ask you, Hey, what are the, the newer ones or what are the ones you think people are sleeping on? And you’ve talked about Amazon, Japan, and then there’s a couple European marketplaces that before they even launched people were already, you know really trying to hit you up for translation. So you, that you knew there was a lot of demand now we’re in the middle of 2023. There hasn’t been too many in the last year that, that Amazon has opened, but what about just either Amazon marketplaces or other marketplaces.

Bradley Sutton:

What’s trendy now outside of the normal USA, Japan, Germany, you know marketplaces. What are having some meteoric is that, wait, how do, how do you, what’s the word I’m looking for? Meteoric. Is that a word? It goes like a meteor. I don’t know what you said. Meteoric. I, I need translation for English cuz my English is isn’t is not great, here’s why it was good to have a translator. But what are having some like really big time rises in the marketplace world these days?

Jana:

The Meteoric rise?

Bradley Sutton:

Meteoric there. Thank you for help with my English.

Jana:

I think I think a lot of people have unfortunately been disappointed with the two new West marketplaces, Amazon, Poland, and Sweden. And honestly, like when people ask me, Jana like, what should we do next? Should we do Polish? Should we like Sweden? What should we do? I mean, yes, you can like do translations for those marketplaces, but like, do you really wanna spend your money like running PPC ads that are not bringing any sales? So I would say at this point, like to forget about Amazon Poland in Sweden, because Amazon has not been pushing them a lot. They haven’t focused on these marketplaces enough. Like Amazon Netherlands is a small one, but it’s doing better now, much better than two years ago when I think I last talked about it because they’ve been like focused on it. They wanted to push out bull.com being their main competitor at the time.

Jana:

But now what we’ve seen is that a lot of sellers that did translations, they’re now choosing allegro.pl instead of Amazon in Poland. Because Allegro is bringing them some results, Amazon Poland isn’t. I’m still expecting really good results from that marketplace. I just don’t know when is it gonna be the time that Amazon is gonna say like, okay, like now we’re gonna focus on this one. We’re gonna push this marketplace and we’re gonna like, you know make people earn money on it because that’s why people are there. But I would say that Poland and Sweden are definitely out for me if you ask me like where to sell in Europe, but what’s been very interesting is the Italian marketplace. And then if you like go through like a Bloomberg reports and all the other business reports, you’ll see that e-commerce has skyrocketed during last year and this year as well.

Jana:

Now Italy is also like a very small marketplace, but people seeing amazing results with selling in Italy. And I think that a lot to do with this was Covid and just like the shopping habits that obviously permanently changed in Italy that were not that big of like e-commerce shoppers, but now they ob obviously are. So that’s why we’ve seen like a really, really insane growth in Italy and a lot of sellers and brands wanting to go there and like try to like see how the products are gonna do. So I’ve seen Italy being very really successful, which really surprised me. I was not expecting that at all.

Bradley Sutton:

Interesting. Interesting. Yeah, I mean that’s one of the, the OG European marketplaces

Jana:

Like open the shadow on like all of the other. I would say like of course UK, Germany, Spain, France, but Italy is like, nah. Like if you have something that you think is gonna go big in Italy or just like, like the Italian marketplace, then go for it. But apart from that, I would not ever get my hopes up, like on what if it was like selling something in Italy, honestly. Yeah.

Bradley Sutton:

Now you have more interactions with European sellers than me, but I’ve been trying to interact more with, with sellers from Europe. And one thing I’ve noticed, which is kind of goes against maybe a stereotype that I had was I thought that, hey, all the European sellers, they just go ahead and, and open up in all marketplaces. And that’s not the case at least in my experience, like there’s like one like, yeah, I sell in the UK and that’s it or I sell in Germany, or maybe they sell in two marketplaces. Is that kinda like what you see too, where it’s not just, oh yeah, once we sell in Europe, we’re just gonna go ahead and open it up in all whatever, eight marketplaces or whatever it is now?

Jana:

No, you’re absolutely right. That is absolutely not the case. And one would think that, oh, since you’re in Europe, why not? Why not do all like some marketplaces? But a lot of European sellers are actually focused only on the bigger ones like the UK, Germany, France, and then they would sell in the US and then they would sell maybe in Mexico. But you know, like they would not sell on all European marketplaces. I would say that they will almost, in 90% of the cases they would sell in e the US and they would sell like on bigger marketplaces in Europe, but not on all of them for sure. And what is very also typical is that they would not only sell on Amazon, they would sell on in France, like in see discount, or they would sell, like on land of, they sell fashion, they would just like sell on all the different, like marketplaces.

Jana:

They are available in Europe in the countries that they wanna sell in, but they would definitely not expand to all of the Amazon global marketplaces. So that’s what we’ve seen that’s quite, quite often, but what I’ve seen is that US sellers are like, okay, let’s try two marketplaces in Europe and if it’s working, let’s go and do all of them. This is what I’ve seen happen. So like the majority would be like, try out one or two marketplaces and if it works, let’s just, let’s just like spread ourselves like everywhere. But Europeans are kind of more, I don’t know, like they’re more careful with that. They just don’t go like you know, like all in with their expansion, their product. But now I think it’s becoming easier for let’s say UK sellers to sell in Europe and also to get the products out to Europe via Netherlands because like if you were to register the number that has to do with like import export in, in the Netherlands, then you would not need to register it anywhere else and you could distribute all of your products across the whole Europe.

Jana:

And I think not a lot of people and sellers know this, but basically you can get everything done in the Netherlands and ship the products also like via Netherlands to Germany, which was quite known back from last year. But what people dunno is like that the import expert issues could be all done in the Netherlands for like twice less time than you would get, like you would need if you were to do this in Germany or in other countries. And you can just like ship the product everywhere in Europe. That was very helpful when I talked with some of the UK sellers. We had like a small mastermind when I was in London. So that’s what, this was what some people were using. And this kind of speed up the process when it comes to selling from uk to Europe, which I found very helpful.

Bradley Sutton:

Okay, now is this like when you’re trying to help sellers understand where there might be opportunity, is this kind of tie, does this kind of tie in with you had a new service and I like, I like the, the name of it. It was AMOR was the name love in Spanish, but that’s obviously not it’s, you’re not giving love workshops, even though of course you, you, you and your husband are the, the Amazon couple the famous Amazon couple who got married from the industry. But what does AMOR stand for?

Jana:

So AMOR, it means basically spreading the love internationally cross border for your product. So basically a more is an acronym and stands for Amazon Marketplace Opportunity Report. That’s what stands for. And I thought it was quite appropriate to have the little AMOR with his like bow and arrow and spreading love and shooting those arrows across Europe and other global marketplaces. I came to the idea, like to just kind start the service because I’ve got like so many questions about like, where should I sell next? Like what’s the next big thing for me? And then I would always answer like, well it is a million dollar question. And then I was like, well, what if I can help them? Like I can’t answer it, but what if like, we can kind of help them with some of the things that we are really good at.

Jana:

And that is like content and keywords, a little bit of the market research and a little bit like asking the audience what audience feels. And I just think that a lot of people just forget about like you know if you do everything right, if you do the due diligence the way you’re supposed to, one important factor is will people buy it? Will people like it? Cause we’ve had a seller that was selling a product and he does everything. Well, the, the pictures like everything was just great, but the audience just just didn’t like it. So I went to my team and to my German team and asked them like, look, so this seller hasn’t had any success, like zero. I dunno why, like, maybe you, you can tell me something. You guys are all Germans. And then all of them told me like, we would never buy this product.

Jana:

It’s very not German. I’m like, really? And all 14 of them said the same thing. And I was like, huh, how interesting. And who knows how many more products would be like that. And they’re, they’re not gonna be successful because the audience doesn’t think it’s interesting or a good fit. And I also don’t think that selling internationally is for everyone. I don’t think all brands should do it just because you saw that your competitor is doing and Amazon tells you to do it, and you wanna kinda like you wanna maximize a profit, you wanna exit your brand. But I don’t think it’s a good idea for everyone, honestly. I mean, this goes like you know, against what we do, but I’d rather be fully transparent, like as you said, like this is a no BS podcast and I just think that sometimes it’s not a good idea for you to try and sell in Germany or UK or Mexico just because you’re gonna have not, you’re not gonna have a good roi or sometimes things will not go as you planned.

Jana:

And all this to say that brands do not do any due diligence, like at all. They’re just like, oh, well there’s a lot of sellers and a lot of buyers in this like, particular marketplace, let’s do it. And they never do any due diligence. And that is most likely because their team does not speak the target language. Then they use Google Translate to find keywords and, and so on. It doesn’t really end well. And like just by using, let’s say Helium 10 Black Box, like they can find and see the revenue of the competitors. They can see, like, they can compare the percentage of what the competitors are making, what the target place versus what they’re they’re making on their home marketplace. And then see if it pays off. Also like sometimes the pricing is higher in Germany than it is in the us but this is all that can be compared.

Jana:

And you can do it on your own, but out of certain reasons. Like brands just don’t do it. But there are like a lot of tools, like as I mentioned, like an helium can that that can help you with the due diligence for for your product. And just like having the product discovery also, like also in so essentially you have the, the, the product opportunity, which also shows like the percentage of like how much opportunity your product has. So like all of these can like become like one big all these are the basic pieces of the puzzle you cannot put together and then figure out like, oh, okay, so I should do it or I shouldn’t do it. Also, like if you don’t wanna wanna do polls, you can go to like Facebook aspect groups and just ask people like, Hey, would you buy this?

Jana:

Or like for instance, like in order to get more people, you can just ask them. You can just ask them like, would you or somebody you know buy this? Because maybe they would not personally buy it. Cuz they’re not into like, I dunno, skiing or snowboard equipment, but maybe like their cousins or their best friends or their coworkers are like real like snowboard junkies and they would love to have this product. So you kind get ask access to more people than, I don’t know, like 100 that this group has. So there are like so many different ways how to get the idea, data, numbers, comparisons, competitors and see how they’re all doing before decide to expand. Because honestly it costs a lot of money and a lot of your time. And especially if you have like a goal saying like, I wanna exit my brand in 12 months like you really kinda wanna focus on what’s important for your brand. Brand.

Bradley Sutton:

Yeah. Yeah. Alright, good to know. Yeah, I think people nowadays definitely due to the economy inflation in many countries and competition, people are more conscious about making their money count and having the best TOI. And sometimes it’s not just, Hey, let me just go ahead and sell in every marketplace that I can because it takes an investment. You gotta, you gotta buy more inventory, you gotta pay companies like yourself to, to translate their, their, their listings. You gotta run customer service in different languages and potentially do different packaging and it’s not, it’s not cheap to be in all these different, different marketplaces.

Jana:

One thing I really wanted to say, like a, it’s not a, a marketplace, but you should definitely have your own website. Like you should sell on the website as well, like outside of Amazon. And also like, there are like so many ways how you can how you can scale your website also with help of SEO. SEO is my bread and butter obviously, but I’ve been in e-commerce for about 15 years and I know a bunch of like different things. But driving traffic to your website, like your Shopify website should be very, very important to you. But there are so many cool ways, I’m just gonna mention one and I’m gonna mention, and it’s called Leveraging old expired domains. How you can actually like purchase an old expired domain and all the traffic that this domain had and put all of the content that was on the website to backend WordPress content of your website.

Jana:

And you’re gonna have bunch of traffic that this previous owner paid bunch of money for and you’ll be able to, to like drive certain audience to your, to your website. Of course it has to be something that is pretty similar with your brand or in the same niche. So you don’t buy, I dunno, like a politicians web domain and then make it for your pet brand. But there were like a bunch of examples like that politician, British politician called Nigel Farage. He was the head of the Parliament Union and the Brexit movement and all that. And he stupidly let his name domain drop, his team just forgot about it. And then there was someone who found out about it. There’s a website called spaz.io where you can see the domain names expiring we’re about to expire and somebody clicked renew.

Jana:

And externally it was an SEO guy. And he then later published an article in newspaper saying what he did, and he thanked him for all the back clicks, which include backlinks from BBC, YouTube, Daily Telegraph. And these are some domains that you cannot buy with money. You know, like there’s a certain limit to all that. So I’m just saying that there are like so many cool things that you could do with your workshop, so you can also leverage it that way. And there’re just like bunch of other things how you can manipulate. It’s blackheads just like taking advantage of something people dunno about. So I also wanted to you, I think having your web shop and focusing on it is really important. And I know that Amazon sellers really don’t know a lot about SEO and Google, and this is something that can drive a lot of traffic to you and you don’t have to pay fortune to run advertising on Google for that either.

Bradley Sutton:

Okay. All right. Good stuff. Good stuff. Now you’ve been giving us lots of different strategies, but instead of just one 30-second tip, let’s just take the last five, 10 minutes here and talk about just specific strategies, you know could be with seo, could be with translation, could be with watching great TV shows like Breaking Bad

Jana:

The best TV show ever.

Bradley Sutton:

Check on anything. Go ahead. Yeah,

Jana:

Yeah. Also you can brush on your Spanish by watching the show, so it is kind useful. Very,

Bradley Sutton:

Very true.

Jana:

It’s basically bilingual show, so I support that. But when it comes to translations, but we know this is basically maximizing on the keywords in the first 60 characters of your title. A lot of people forget about the mobile version of the website on Amazon which only shows first 60 characters. And a lot of people go crazy and wild with the keywords, like at the end of the title, just don’t put enough of the most important ones in the first part of the title. And I say like, you should definitely do that, if not because of like the mobile version. Cause a lot of people also will purchase products on their phones and people forget about it. They tend to forget a lot. Especially if you have like a really, really long brand name, then you couldn’t really wanna think about if you’re gonna like play with it or not.

Jana:

There was the one brand that we did, it was eye patches and then it had like the wordplay eye, like your eyeball, like Eye love it cause it’s an eye patch. And that literally took the whole first 60 characters of their title. And in the mobile version, it didn’t show any of the keywords. So that had to be completely redundant. We completely dropped the, I love it because also like in German and for Germans, it did not sit well, like too much English never work, works amazingly well for the German audience. So that is my tip when it comes to the title. And just like the mobile versions for Amazon. Cause brands really do not think about it a lot.

Bradley Sutton:

Yeah. All right. Interesting. Interesting. So before we get to your next Amazon tip, what are your health and wellness tips? You know, like what do you do? Like, I would like to think that I know because I watch your Instagram, but you, like me, travel is one of your like, hobbies of when you need to get away from the business. You know I was watching your guys’ Instagram story of like, Hey, I was just there. Hey, I was just there. Like, like it, it was fun watching you, your your guys’ long trip in Japan, but travel, what else do you and Lazar do to kind of like, when you need to get away from the, the regular day-to-day work?

Jana:

Well, I just really like to go to the spa. I think that that is like something I really care about a lot. I think going to the spot, just like going to the pool, doing the infrared saunas just relaxing like a deep relaxation and basically without listening to any podcast, just like being like sitting in silence really, really helps me to unwind and just get back my energy.

Bradley Sutton:

All right, now back to what one more perhaps e-commerce tip of the week.

Jana:

So like when you do a keyword research in the US and then you get a research full of Mexican keywords because of the Hispanic population, which is normal because there was like a very, very big number of that population in the states. And then of course you’re gonna include some of these keywords in backends and they’re gonna search for your products in Spanish language. And then a lot of people who expand, they don’t think that they’re gonna be that sort of possibilities for other languages as well in let’s say Germany or England or France. But we’ve found out that, for instance, in Germany, there’s a very big population very big Turkish population. And then a lot of times when you have products that have to do anything with food, you’re gonna have a lot of Turkish keywords actually.

Jana:

And a lot of people are searching for those products in Turkish. Because you don’t know this language at all, you would probably think that like the listing results are probably a mistake or there’s like misspelling or like what sort of word is it that is probably Turkish and you also would want to include it in the backends because they have a very big search volume and none of your competitors are ranking for that. We double checked and for a couple of those problems that we’ve done, none of the competitors were using any of those Turkish keywords. And every single keyword had couple of thousands of search volumes. We found out that using Magnet and Cerebro and they all showed the same very big search volume and none of the competitors are using it.

Bradley Sutton:

Interesting. Interesting. Okay, that’s a good one. All right, well Jana, I’ll be seeing you at, at different conferences potentially this summer. It’s always great to link up with you and, and talk about Serbian sports with Lazar too. A lot of course because of the Denver Nuggets is on a lot of people’s mind these days, Thank you so much.

Jana:

They’re winning it. They’re taking it.

Bradley Sutton:

Yep. Thank you so much for coming on and look forward to having you on this show next year for the fourth time. And let’s see of course, that is, if you’re still around, unlike what Kevin King might think.

Jana:

Yeah, I mean hope we’re not done till 2024. We’ll see

Bradley Sutton:

All right, we’ll see you then.

Jana:

Take care. Bye.