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Blockbuster w/ Jon Rogers: Frmr Disney Exec on How Big Studios Should Use NFTs l Overpriced JPEGs #80

The Carly P Reilly Show

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Disney's Building a New Ad Engine for Next Generation Storytelling

Disney Plus is adding an ad supported model as all these streamers seem to be doing and the ad engine that's going to power that ad is both sort of sophisticated in terms of knowing what ad to plug in for which viewers when. There's also been these reports that seem to suggest that this ad platform is tied into this next gen storytelling maybe this like metaverse play that Disney is making would love to get your your thoughts or interpretation hereYeah it's a mixed bag from my perspective the the mixed bag the the pro is that they're building in the space not no surprise they wouldn't set them to take their foot off the gas pedal.

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