Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer
The Town with Matthew Belloni
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The Benefits of Having an Exclusive Window for Movies
Do you think that obviously Apple and Amazon are not releasing in movies and theaters primarily to make money? But do you think that that's a factor? Because if you're going to spend $50 million, $100 million to market a movie, you get at least some of it back by creating an initial window. For certain types of movies, Leonardo DiCaprio is a proven movie star. And when he puts a movie out in theaters, it tends to do a couple hundred million dollars.
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