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6min chapter
K#553 Chinese E-Commerce: Karos China-Erfahrungsbericht mit K5 CEO Sven Rittau
Kassenzone | CEO Interviews
Herausforderungen im chinesischen E-Commerce
Der Abschnitt analysiert die Profitabilitätsprobleme im chinesischen E-Commerce trotz günstiger Strukturbedingungen. Zudem wird die Bedeutung von Live-Shopping und interaktiven Plattformen wie Douyin für die Kundenakquise beleuchtet.
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