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Creativity Tip 17: Boredom Breeds Creativity (The Mental Cigarette Break)

Creative Codex

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A Mental Cigarette Break

Think of it like a mental cigarette break. We have to make space for our mind to be allowed to wander a bit. Cigarettes aren't so popular in the states any more, but you can imagine the unexpected benfits that such a practice may have had or does have in places. Nowadays, one of the most rebellious acts you can do in this attention economy is turn off your screen and be bored on purpose. Your awareness is the product, and advertisers are paying good money for it.

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