5min chapter

The Data Stack Show cover image

78: The Etymology of Reverse ETL & Why It’s a Key Piece Of The Modern Data Stack with Boris Jabes of Census

The Data Stack Show

CHAPTER

Data Stack Show

Census is a San Francisco-based company that helps companies get data from product and analytics teams out into the rest of the business. It was founded in 20 18, but has since grown to serve more than 50 million customers around the world. Its founder explains why he thinks different tools are needed for different purposes. And how they can be used together as part of an integrated solution.

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