How to Practice Qualitative Research

quantitative data and qualitative data have to work hand in hand. Quantitative data can help you sort of fill in the gaps and understand why people are doing what they're doing. So we might see that in quantitative analysis, meaning launching a feature that has a new blue button on the right hand side that opens your wish list or something. And we find that nobody uses it in quantitative, like it's not being used very much at all. The people that do use it actually cancel from the service. I think we're like that. If we were to do that without any knowledge about how a person thinks and interacts with our app, we can make lots of reasons. Oh, the color is