2min chapter

Hidden Brain cover image

Thriving in the Face of Contradiction

Hidden Brain

CHAPTER

The Wrecking Ball

In 2003 the Lego group announced the biggest loss in its history and some wondered if the company was going to survive. The new leadership team looked out and said okay well we need innovation we need new ideas but not to this extreme. And so they then scaled back they looked across all of their different pieces and said okay what are we going to keep and what are wegoing to get rid of?

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