Why fans embrace the franchise

Nardwuar the Human Serviette made a name for himself on MuchMusic, interviewing artists and surprising them with deep cut facts. Now he's selling out global shows, and collaborating with Nike. Radio host and programmer Mastermind and music critic Lisa Christansen join Elamin Abdelmahmoud to discuss how Nardwuar built his brand and why so many fans are resonating with his work today. And culture critic Scaachi Koul explains why the latest installment of the heist movie franchise Now You See Me: Now You Don't is winning at the box office.