S4 E2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Future of Facebook Ads
Back in 2014 to probably 2017, the biggest thing that worked really well was lookalikes. This is also the time when DPAs started to get really, really good and really accurate. And so a lot of brands started up, especially apparel brands could just upload catalogs,. Facebook had a separate machine learning engine which helped it nail down and find purchasers.
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