4min chapter

Airlines Confidential Podcast cover image

143 - Mike Arnot, Principal, Juliett Alpha Media Relations

Airlines Confidential Podcast

CHAPTER

The Human Factor in Airline Staffing

Airline staffing is much more difficult to track than whether or not your airplane is going to arrive on time at the gate. The industry really doesn't know why a lot of people travel, and finding a good date o way to understand that would be helpful to the industry. I thinkthat there are smart minds at the air lines that are thinking about how to find those people. And i think the easiest way, and it's probably not easy, is the idea of building a loyalty programme that allows for personalization.

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