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The Human Factor in Airline Staffing
Airline staffing is much more difficult to track than whether or not your airplane is going to arrive on time at the gate. The industry really doesn't know why a lot of people travel, and finding a good date o way to understand that would be helpful to the industry. I thinkthat there are smart minds at the air lines that are thinking about how to find those people. And i think the easiest way, and it's probably not easy, is the idea of building a loyalty programme that allows for personalization.