Do You Think We're Going to Be Invincible All the Time?

"I don't claim to be perfect, man. I love my flaws," he says. "If anybody is going to look up to me for anything, it should be for that." He's not good at building his own brand and has brought in other people to help him do so. Do you think everyone should open up and be vulnerable all the time? And their business and their life and just like lay it all out there? Or is this sense of like personal branding, building a perception around your image as well?