In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont tackles the most common question clinic owners ask: How do you get more new patients in the door? Drawing from his experience scaling Ripple Physical Therapy and now helping over 150 cash-based clinics through Patch, Jeremy simplifies the process into four actionable strategies.
- Local Marketing: Building trust and awareness in your community through events, workshops, and key partnerships with local influencers like trainers and coaches.
- Search Strategies: Leveraging both organic SEO (long-tail keywords, blogs, local rankings) and paid Google Ads to attract patients actively searching for care.
- CRM Systems: Organizing leads, automating follow-ups, and preventing patients from slipping through the cracks with systems like HubSpot.
- Content Marketing: Creating consistent, engaging content—Instagram posts, blogs, podcasts, eBooks, and newsletters—that nurtures relationships and keeps you top of mind.
Jeremy emphasizes the importance of doing all four strategies together to truly grow and scale your clinic. He shares tips for assessing where your potential patients (avatars) are spending time—whether it’s LinkedIn for professionals or Instagram for a younger, active audience—and tailoring content accordingly.
He closes with practical advice: Evaluate your current approach, identify gaps, and decide who will execute these strategies.
If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!
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