215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
The Bootstrapped Founder
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The Future of Advertising
This shift towards a trust-based advertising model presents new challenges and opportunities for creative entrepreneurs like us. No matter how you make your money, you'll need to keep an eye on your credibility because it's the currency that AI cannot emulate. As a creator, I appreciate that my audience wants to genuinely recommend what I use myself. If people can't trust Google, they're going to find another way to find you.
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