Phone Books - A Big Part of the Bell System

A phone book was really your full guide to geography. You'd have to pay thousands of dollars to give your muffler shop nice, big phone book placement. If not, they were going to go to jerry's mufflers. By the mid seventies, the federal government and the an m c i and these other companies were suing a t and t in separate ways,. one as federal anti trust legislation, the other for civil damages. And by the late, by the late seventies, early eighti, it was clear to a t and T thatthe they could not win an anti trust suit.