2min chapter

The Big Story cover image

The Pile On Publishers’ Plates - E236

The Big Story

CHAPTER

Do You Think ACR Data Is Behind Roku's Decision to Make Its Own TVs?

Roxanne Jones: If anyone with first party data is trying to spin up an ad's business, and I think that's what we're seeing with Samsung with Vizio. She says the move could be helpful for Roku now that it has its own smart TVs. "It's kind of like an only child symptom or something," she adds.

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