E027: How We Set Goals, Attribution Limitations and KPIs for Growth
Marketing Operators
Aligning KPIs with Business Goals for Effective Growth
This chapter explores the critical alignment of Key Performance Indicators (KPIs) with overall business objectives, revealing the complexities of performance management across various roles. It discusses the pitfalls of focusing solely on individual KPIs and the importance of adapting strategies to ensure that metrics lead to genuine business progress.
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