Christopher Lochhead Follow Your Different™ cover image

381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

Christopher Lochhead Follow Your Different™

CHAPTER

Intro

This chapter explores the revitalization of the historic Chicken Cock Whiskey brand and its transformation for today’s market. The speaker shares insights from their transition from investment banking to the craft spirits industry, highlighting the balance of heritage and innovation in brand storytelling.

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