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144 - The Backfire Effect - Part Four (rebroadcast)

You Are Not So Smart

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The Backfire Effect

The first scientists to study persuasion made the same incorrect assumption about how minds change. The story of how science began to study how minds change begins on the 11th of February, 1942. Frank Capra left Hollywood behind for Washington and the war. He said, I'm an uphill man, when my motor races uphill, my interest rises.

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