Embrace the Dip

Don't waste another precious, precious second as soon as you realize the outlook is bleak and it's time to move on. Embrace the struggle and realize that if it were easy, everyone would do this stuff. Trust your instinct. Power through it. If the light at the end of the tunnel is bright and the odds of reaching it are worth pursuing, power through it and make it happen. Don't throw good in good time after bad money and bad time. There's a hole in the market, and there's an opportunity for an antpner,. precisely because of the dip, and because of the long period of time between the initial launch and the profitability.