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Eric Focht: Avocado Genetics and Improvement

Talking Biotech with Dr. Kevin Folta

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Can We Create a Market for a Good Variety of Apples?

Ina ken: Can we create a market for a really good fruit? And if you're somebody, whoo, youre breeder, if you come up with something that an exceptional fruit. The industry has sort of propagated further that in the way that they name things. A lot of farmers i know as well are interested in trying new varieties and new techniques,. But if you can't sell it to a packing house or a handler, then it doesn't really matter what the farmer wants to grow.

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