How to Create a Successful Campaign

I make sure, like for things that are checklisty that need a checklist, I'm like, Hey, you should do a checklist. So you never miss a step. Some people aren't very good at it. creative people generally are not great at managing that part of the job. We have rules like you can't email the same person to twice at the same time. If we miss something, if we miss the mark on a launch, we add steps in there. It's really just the project plan and our SOPs and what we do are sort of all in one.